Grand Theft Auto : Hartlepool

Grand Theft Auto : Hartlepool

In GTA Hartlepool you take the role of the local scum chav growing up on the rough side of  the Dyke house area of Hartlepool. Work your way up by dealing drugs and doing errands for local celebrity throughout the game. Stop the goths from over running the town by any means possible! 

The main techniques used for the marketing campaign will be synergy, viral marketing and guerilla marketing. For guerilla marketing wanted posters throughout Hartlepool will be placed. Also the local radio station, Radio Hartlepool, will hold a spoof radio show from the game for 1 hour a week two months before the release. For Viral marketing spoof websites will be posted around the internet to spread the "word of mouth buzz". The spoof websites will be based on the Hartlepool community officers and fake facebook pages for the characters who will interact with the audience. Trailers and magazine adverts will be posted at the same time for synergy. Certain characters from the game will appear around certain areas of the town, acting as if they were in the game.